Trubla is a UK-based, AI-assisted community and discovery platform built on real experiences and honest ratings. User interviews showed a consistent problem: too much sponsored and biased content, trustworthy opinions that are hard to find, and recommendations that never feel personal. The platform had to make seven-plus business domains work together across three client applications while each stayed independently scalable.

Coduners delivered product discovery and user interviews, brand identity and UX/UI design, then built native iOS and Android apps alongside a React and Next.js web platform on a Ruby on Rails backend with PostgreSQL, Redis, Firebase and AWS. The platform covers AI-assisted discovery, real-time messaging, trust and safety, moderation, analytics and English and Arabic localisation. MVP shipped in nine months.