DentMe is a Swedish dental clinic offering dental care by subscription: members pay a fixed monthly fee for treatment, including preventive care. The model was new to the market, and the existing site, built by another vendor, was not converting. Visitors did not understand what the subscription covered, and the clinic needed it fixed under tight deadlines.

Coduners ran a UX/UI audit that documented the gaps hurting conversions, from mismatched colour tones and contrast to accessibility problems and an unclear sales funnel. We then built a new design concept, a high-fidelity interactive prototype to validate the journey, and a responsive website on React, Next.js and Payload CMS, integrated with the clinic's existing backend and booking engine, with tracking and SEO in place from launch.